Why Search Engine Optimization?
TechSpica offers a wide range of search engine optimization services. SEO can simply be defined as a process through which the visibility of a web page or an entire website is increased. This basically means that by employing special techniques and strategies, your website will show up higher in rankings when compared to the competition. Nowadays, the competition is huge for absolutely any company that has a web presence. It is vital that a good SEO campaign is started and that proper elements are considered in its development.
Why Is SEO Important?
Statistics show that around 90% of all clicks on search results are done on the first three results found. In addition, over 50% of these clicks are done on the first result. That is why it is really important that your site is among these three results for the keywords that can bring you customers or traffic. When your site ranks low in search engines, you are just exposed to 10% of possible traffic and only a part of it will come your way. It is quite easy to notice how important SERP (search engine results page) ranking is.
Let us say that we are targeting keyword “X”, which has 10,000 monthly searches. The top 3 sites that appear in the results when you search for X will receive around 9,000 clicks. Usually, over 5,000 of those clicks are going to be for the first result. If your site ranks somewhere around the 25th place, you can expect just a portion of the leftover 1,000 clicks. In most cases people are lucky to get 10 clicks in this scenario.
What Does Search Engine Optimization Involve?
When you optimize a site/page for SERP there are 2 components that are considered. Both of them are easily handled by TechSpica.
1. On-Page Search Engine Optimization
2. Off-Page Search Engine Optimization
On-Page Search Engine Optimization
This refers to absolutely all the changes that are done in the content of a page so that it can rank well in search engine searches. Various factors are taken into account including optimizing the content so that the proper keyword percentage is used at all times. In addition, a good sitemap is created with suitable in-bound links. Without a good on-page SEO optimization, it will be quite hard to rank a page.
Off-Page Search Engine Optimization
This process relates to all the actions that are done outside the site in order to rank well for the considered keywords. A specialist will make sure that good backlinks are brought to the considered pages and that a suitable amount of diversity is offered, which is necessary so that the modifications are seen as organic by search engines.
Our company is highly experienced in search engine optimization and we know exactly what has to be done in order to rank sites as high as possible. SEO usually takes a long time but thanks to the experience that we gained along the years, we can speed up the process naturally, making you earn more money through the extra traffic that is generated.